As President of Halmyre, Christine Saunders leads a premier marketing and strategy consultancy specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies.
A sought-after expert and speaker, Christine’s expertise spans value proposition design, pricing strategy, growth strategy, and organizational resilience. Her approach is both pragmatic and transformative, empowering association leaders to think critically and strategically about their future while uncovering untapped opportunities for sustainable growth.
Christine has worked with State/Provincial and national-level organizations across North America, and brings a particularly strong depth of experience in medical, veterinary, pharmacy and engineering association verticals. Christine’s clients have included associations such as the Canadian Medical Association, the Canadian Veterinary Medical Association, the Materials Technology Institute, and the Nebraska Pharmacy Association. Her collaborative and thoughtful approach, combined with her ability to inspire innovative solutions, ensures measurable results and long-term impact for her clients.
With Christine on your team, you gain a strategic advisor who will not only guide but challenge your organization to embrace new possibilities and achieve its highest potential.