Experienced non-profit association manager as both foundation manager, development and marketing manager with oversight of all non-dues revenue. Experience as primary liaison to foundation board of trustees and committees; develop foundation and CE programs; membership recruitment, marketing communications, component management, non-dues revenue development, website, AMS, email and webinar technical oversight and liaison to young professional study group.
For-profit experience as business owner, direct-response marketer, outside magazine space sales, trade journal circulation manager and media planner.
Experience building integrated marketing strategies and plans including direct-response marketing and externally selling integrated B2B marketing solutions.
Centered on meeting members’ needs and mutual business growth. Strong strategic focus on growing organizations with creative, sales driven marketing solutions that emphasize product benefits that meet client needs. Use a consultative sales approach to help clients achieve marketing objectives.