SIG Summit 2017

When:  Mar 2, 2017 from 12:00 to 18:00 (CT)
Please note the SIG Summit is Sold out!
Event: SIG Summit 2017
Date: March 2, 2017
Time: 12:00 p.m. – 6:00 p.m. (with reception)
Location: Wyndham Grand Chicago Riverfront, 71 East Wacker Drive, Chicago, IL 60661
Who: Association Forum SIG Members ( please note this event is a Member only event
Theme: Lead, Ideate, Collaborate 
CAE Credits:
12:00 p.m. – 1:00 p.m. Lunch/ Keynote
1:00 p.m. – 5:00 p.m. Break Out Sessions
1:00 p.m. - 5:00 p.m. Membership Collaboration Area 
5:00 p.m. – 6:00 p.m. Reception - sponsored by Johnson Lambert
Membership/ Collaboration Area:
Hours: 1:00 p.m. - 5:00 p.m.
The Membership Collaboration Area will be open following the Keynote
Lunch. This area is an all-member brainstorming oasis. Share your SIG goals for
the upcoming year, meet and collaborate with other members and walk away with
fresh ideas on how to engage with Association Forum in 2017. Just looking to
take a break? Stop over and catch up on some emails or relax with your
Keynote Session: Leadership’s Calling®
What is leadership? We know when we see it; we can measure its impact and we can feel how it inspires us. 
According to Henry Givray, leadership is the uniquely consistent and defining force behind great, enduring organizations. All of the best strategies, creative ideas and brilliant game plans cannot succeed or be sustained without strong, effective leadership. But leadership is an elusive concept for which no simple formulas or prescriptions exist. That’s why leadership can’t be taught but only learned through a lifelong process of active engagement, self-discovery and personal growth. During his presentation, Henry will share foundational leadership principles, introduce a working framework to measure leadership capacity and performance, and offer some practical ideas. 
Henry Givray is Chairman of the Board of SmithBucklin, the association management and services company more organizations turn to than any other. He served as SmithBucklin President & CEO from 2002 to 2015. During Henry’s tenure as CEO, SmithBucklin achieved unprecedented success in its 65-plus year history including client retention, employee engagement, company growth and financial performance. Recognizing the integral role that leadership plays in ensuring an organization’s enduring success and vitality, Henry created and facilitates three intensive, high-impact leadership learning programs.

Name of Session

Speaker (s)


Learning objectives

Board Orientation Strategies











Matthew B. Hornberger, MBA,CAE 

Executive Director
American Society for Healthcare Risk Management


Board orientations are a fun and critical step for organizations in setting the tone and direction for the Board. Staff members rely on board members to set strategic direction and operational priorities, and a successful board orientation can help board members understand where they need to focus their efforts to achieve your organizations’ strategic goals. Sometimes this can be easier said than done. During this session, you will learn how experienced professionals have prepared for board orientations. In small group discussion, you will have the opportunity to share your issues and hear potential solutions to address challenging situations.


Following this session, participants will be able to:

           Analyze what motivates board member participation to better understand their perspectives in integrating new board members with current board members;

          Articulate roles and responsibilities of board members

           Collaboratively agree on challenges faced within board orientations and discuss solutions to overcome these challenges



How to Use Digital Credentials to Drive Member Engagement and Program Growth



Soley Somma

Technology Product Management and Marketing Consultant 
Somma Professional Services


Professional development can happen anytime and anywhere and digital badges can provide a way to display verified credentials in a credible and consistent way. This session will provide a practical look at how to implement digital badges as an effective solution to help your professionals track, manage, and share their development activities and credentials in a reliable way.



Following this session, participants will be able to:

Participants will be able to discuss strategies to implement digital badges as an effective solution to help your professionals track, manage, and share their development activities and credentials.



Optimizing Your AMS for Marketing Automation




Jim Katz

Executive Vice President of Sales
Real Magnet

Marketing has moved away from a simple batch and blast approach to a targeted, segmented model powered by data housed within your Association Management System (AMS). The proper integration of an AMS and Marketing Automation platform is critical to the overall success of your Marketing efforts. In this session we will cover some best practices and perspective to get your AMS ready to integrate with a Marketing Automation platform

Following this session, participants will be able to:

           Understand the overall benefits of integrating an AMS with a Marketing Automation platform

           Understand what data points are most attractive to sync between the AMS and the Marketing Automation platform

          Understand what to look for when selecting a Marketing Automation platform to integrate with your AMS.



Harness the Power of Story to Change Minds and Perceptions




Pon Angara

Barkada Circle



Changing someone’s mind is not easy, and it takes time. It starts with recognizing that narratives exist in people’s minds that form their values and determine how they perceive the world around them. Facts alone will not influence them, but facts delivered through stories will.


Following this session, participants will be able to:

           Identify a focused objective for their communications

          Develop a vocabulary that draws on the emotional aspect of their messaging

           Build a framework for compelling messages rooted in stories

Resource and Idea Sharing on How to Earn Non-Dues Revenue


Melissa McMillian, CNP

Director, Foundation and Business Development
Society for Academic Emergency Medicine


Stephen PeelerVice President, Development

ASAE Foundation


Learn what other association professionals are doing to boost non-dues revenue streams across the association and foundation. Be prepared to share your experiences. The more we learn from each other, the better we will be as a whole. This is an informal small group discussion to stimulate ideas and share resources.


 Following this session, participants will be able to:

           Learner will be able to identify three ways of earning non-dues revenue in associations.

Refreshing Leadership


Dean A. West, FASAE

Association Laboratory


In Association Laboratory’s national association environmental scan, Looking Forward, 47 percent of association leaders indicated their members struggled with identifying, recruiting and retaining qualified staff. Key reasons for this challenge? Thirty-nine percent said “meeting development needs,” and 35 percent said “creating an attractive career path.” Associations face these same challenges when preparing young staff for future executive leadership positions.

To succeed, associations need strategies designed to identify, develop and retain top talent for their staff team. This session will help participants create a strategy for capturing, preparing and keeping top talent.

Following this session, participants will have to:

         developed an outline for creating a more successful formal development plan designed to take talented young professionals from the cubicle to the board room.


Email Tips and Tricks




Catherine Curtin

Strategic Account Manager
Real Magnet


The battle for attention is getting harder every day. It is no longer effective to just batch and blast messages, a segmented and targeted approach is needed. In this 25 minute session we will cover tips for engaging and delighting your prospects and members. At the end of the presentation you'll also be invited to share your own tips for driving engagement.

Following this session, participants will be able to:

           Apply more effective segmentation / targeting tools for increased engagement

           Avoid being labeled as spammer

           Identify which engagement metrics matter most and how to monitor them


Event Trends: Updating Your Non Dues Offerings



Benjamin Rabe, CEM

Director, Event Services


Non dues revenue from exhibits, sponsorship and advertisements are important to all successful associations. Learn about exhibit hall, sponsorship and advertising trends. Attendees of this session will walk away with new ideas for growing and updating their non-dues offerings besides the traditional sponsored registration bag and lanyard.



Following this session, participants will be able to:

           Attendees will learn the newest trends and strategies other associations are using to increase non-dues revenue through exhibiting, sponsorship, and advertisement opportunities.



Space for the SIG Summit is limited and this event will reach capacity quickly. Don't delay, register to attend the SIG Summit today! 
Thank You to our Host: 
Reception Sponsor: 
                 Finance SIG Sponsor:                                              Meeting Professionals SIG Sponsor:


71 East Wacker Drive
Chicago, IL 60601