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Name of Session
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Speaker (s)
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Description
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Learning objectives
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Board Orientation Strategies
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Matthew B. Hornberger,
MBA,CAE Executive Director American Society for
Healthcare Risk Management
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Board orientations are
a fun and critical step for organizations in setting the tone and direction
for the Board. Staff members rely on board members to set strategic direction
and operational priorities, and a successful board orientation can help board
members understand where they need to focus their efforts to achieve your
organizations’ strategic goals. Sometimes this can be easier said than done.
During this session, you will learn how experienced professionals have
prepared for board orientations. In small group discussion, you will have the
opportunity to share your issues and hear potential solutions to address
challenging situations.
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Following this
session, participants will be able to:
Analyze
what motivates board member participation to better understand their
perspectives in integrating new board members with current board members;
Articulate
roles and responsibilities of board members
Collaboratively
agree on challenges faced within board orientations and discuss solutions to
overcome these challenges
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How to Use Digital Credentials to Drive Member Engagement and
Program Growth
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Soley Somma Technology Product
Management and Marketing Consultant Somma Professional
Services
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Professional development
can happen anytime and anywhere and digital badges can provide a way to
display verified credentials in a credible and consistent way. This session
will provide a practical look at how to implement digital badges as an
effective solution to help your professionals track, manage, and share their
development activities and credentials in a reliable way.
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Following this
session, participants will be able to:
Participants will be
able to discuss strategies to implement digital badges as an effective
solution to help your professionals track, manage, and share their
development activities and credentials.
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Optimizing Your AMS for Marketing Automation
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Jim Katz Executive Vice President of
Sales Real Magnet
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Marketing has moved away from a simple batch and blast approach
to a targeted, segmented model powered by data housed within your Association
Management System (AMS). The proper integration of an AMS and Marketing
Automation platform is critical to the overall success of your Marketing
efforts. In this session we will cover some best practices and perspective to
get your AMS ready to integrate with a Marketing Automation platform
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Following this
session, participants will be able to:
Understand the overall benefits of
integrating an AMS with a Marketing Automation platform
Understand what data points are most
attractive to sync between the AMS and the Marketing Automation platform
Understand what to look for when selecting a
Marketing Automation platform to integrate with your AMS.
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Harness the Power of Story to Change Minds and Perceptions
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Pon
Angara Director Barkada
Circle
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Changing someone’s
mind is not easy, and it takes time. It starts with recognizing that
narratives exist in people’s minds that form their values and determine how
they perceive the world around them. Facts alone will not influence them, but
facts delivered through stories will.
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Following this
session, participants will be able to:
Identify
a focused objective for their communications
Develop
a vocabulary that draws on the emotional aspect of their messaging
Build
a framework for compelling messages rooted in stories
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Resource and Idea Sharing on How to Earn Non-Dues Revenue
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Melissa McMillian, CNP Director, Foundation
and Business Development Society for Academic
Emergency Medicine
Stephen PeelerVice President,
Development ASAE Foundation
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Learn what other
association professionals are doing to boost non-dues revenue streams across
the association and foundation. Be prepared to share your experiences. The
more we learn from each other, the better we will be as a whole. This is an
informal small group discussion to stimulate ideas and share resources.
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Following this
session, participants will be able to:
Learner
will be able to identify three ways of earning non-dues revenue in
associations.
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Refreshing Leadership
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Dean A. West, FASAE President Association Laboratory
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In Association
Laboratory’s national association environmental scan, Looking Forward, 47
percent of association leaders indicated their members struggled with
identifying, recruiting and retaining qualified staff. Key reasons for this
challenge? Thirty-nine percent said “meeting development needs,” and 35
percent said “creating an attractive career path.” Associations face these
same challenges when preparing young staff for future executive leadership
positions.
To succeed, associations need strategies designed to identify, develop and
retain top talent for their staff team. This session will help participants
create a strategy for capturing, preparing and keeping top talent.
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Following this
session, participants will have to:
developed
an outline for creating a more successful formal development plan designed to
take talented young professionals from the cubicle to the board room.
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Email Tips and Tricks
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Catherine Curtin Strategic Account
Manager Real Magnet
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The battle for
attention is getting harder every day. It is no longer effective to just
batch and blast messages, a segmented and targeted approach is needed. In
this 25 minute session we will cover tips for engaging and delighting your
prospects and members. At the end of the presentation you'll also be invited
to share your own tips for driving engagement.
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Following this
session, participants will be able to:
Apply
more effective segmentation / targeting tools for increased engagement
Avoid
being labeled as spammer
Identify
which engagement metrics matter most and how to monitor them
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Event Trends: Updating Your Non Dues Offerings
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Benjamin Rabe, CEM Director, Event
Services SmithBucklin
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Non dues revenue from
exhibits, sponsorship and advertisements are important to all successful
associations. Learn about exhibit hall, sponsorship and advertising trends.
Attendees of this session will walk away with new ideas for growing and
updating their non-dues offerings besides the traditional sponsored
registration bag and lanyard.
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Following this
session, participants will be able to:
Attendees
will learn the newest trends and strategies other associations are using to
increase non-dues revenue through exhibiting, sponsorship, and advertisement
opportunities.
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