Credit Hours: 1 hour
$29 (member); $39 (non-member)
Discount and Forum Plus
: Forum Plus Members: Contact firstname.lastname@example.org to take advantage of complimentary webinars.
Date and Time:
July 19, 2018 11:00 a.m. - 12: 00 p.m. CT
Designing Your Digital Event Playbook to Drive Results
The digital space has proven to be a powerful strategic tool for associations as a way to engage members, increase your pipeline, extend your reach and attract the next generation of members.
During this session, we’ll explore how you can cultivate your own digital event strategy to drive your key organization business objectives.
- Understand how it doesn't cannibalize the f2f audience
- Learn how to start slowly and without huge financial impact
- Identify the best ways to track your results and report out to stakeholders
About The Presenter:
Jennifer Kingen Kush, DES
VP and Executive Director
PCMA Digital Experience Institute
A passionate digital events and experience marketing professional with over 20 years industry experience. Kush and her team are responsible for the strategy, design and execution of all PCMA digital events driving over $1.2 M revenue back to PCMA, she leads the strategy on consulting projects and designing digital event industry education. In additional, she is responsible for leading the Digital Event Strategists Certification, the only global certification in this space with graduates from 17+ countries.
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.