Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
How do you ensure that your members engage with your association, not just the first time, but all the time? You design your offerings so that they are cultivating such habits. As part of the AssociationSuccess.org book club, we're bringing in Nir Eyal, author of Hooked: How to Build Habit-Forming Products, who is an expert on this very subject. He will discuss the psychology of forming habits and how you might leverage this when building your association’s offerings.
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