Practice Areas: Association professionals

Career Level: All level professionals

CAE Domain: Domain
Credit Hours: 1.0 hours
 

Hooked: How to Build Habit-Forming Benefits

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

How do you ensure that your members engage with your association, not just the first time, but all the time? 

You design your offerings so that they are cultivating such habits. 

As part of the AssociationSuccess.org book club, we're bringing in Nir Eyal, author of Hooked: How to Build Habit-Forming Products, who is an expert on this very subject. He will discuss the psychology of forming habits and how you might leverage this when building your association’s offerings.

Brought to you in Partnership with Association Success

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program.  Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.