Membership Marketing...Easy as 1-2-3: Develop & Work The Plan

When:  Jan 23, 2017 from 10:00 to 11:00 (CT)
Practice Areas: Membership & Marketing

Career Level: All


CAE Hours: 1

Other: This course was designed specifically for our Forum Plus members.  As such, non-forum plus attendees will not be able to attend.

Jumpstart 2017 membership recruitment and retention with this powerful session.  Association Forum is bringing education to you -- on the North Shore!  This 60-minute Membership Marketing program is for Forum Plus members only and will cover 5 important aspects in membership management:
  • Understanding your audience
  • Defining their needs and values
  • Aligning your organization to those needs
  • Positioning to articulate your values and solutions
  • Increasing member engagement
About the Presenter:
Warren McKenna is a 20-year marketing veteran and principal of McKenna Design Group, an integrated marketing firm, who led Association Forum through its repositioning, renaming and rebranding for Association Forum's centennial anniversary.  Warren is also Director of Marketing for the National Association of the Remodeling Industry (NARI) and a 2017 CAE candidate.   

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program.  Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.


725 Chicago Ave.
Evanston, IL 60202