Engagement isn’t solely defined by transaction. Engagement comes from connecting with colleagues, volunteering for an organization, thought leadership. As organizations align their strategic priorities with where they want to see stakeholder input, they can create aligned engagement opportunities and reinforce that their behaviors that they want to see others replicate. Building member loyalty is not a passive objective, but an active intention- together we will explore the many paths Associations are using to see greater member involvement and subsequent retention.
Learning Objectives:
- How you can choose to define engagement
- How you measure it?
- How do to track that measurement based on retention and recruitment
- Varying Dues Models: Getting people to want to belong, before you charge them to belong
Speaker: Lowell Aplebaum, CAE, Strategic Adviser and Facilitator
Lowell Aplebaum, CAE is the CEO of Next Connextion – a company working with associations on value-focused approaches to strategy development, membership and volunteer management. He recently authored the chapter on emerging trends in ASAE’s Membership Essentials 2nd edition, served as the co-Executive Editor and Contributing Author for the Component Relations Handbook 2nd edition and authored the chapter on Component Relations for Professional Practices in Association Management 3rd Edition. He currently serves as the Chair-Elect for the overseeing commission for the Certified Association Execution certification, and Chaired ASAE’s Task Force on CEO Pathways. He is the creator of a master-level learning series called Through the CEO Lens. His work on global efforts for associations has included experience across five continents, hundreds of volunteer groups, and all 50 states in the U.S.
Forum Plus Members: receive complimentary registration for webinars. Please contact membership@associationforum.org for more information.
CAE Accreditation is only available for attendance at the live webinar.
Credit Hours: 1
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications - selection of eligible education is up to the applicant based on his/her needs.