Education SIG- L3: The Future of Membership Education and Engagement- afternoon program!

When:  May 23, 2018 from 15:30 to 17:00 (CT)
Who: Education SIG
Fee: Complimentary with membership
CAE Credit Hours: 1.5
Location: OLC Education & Conference Center, 9400 W Higgins Rd, #100, Rosemont, IL 60018
Time: 3:30PM- 5:00PM- join us for the Education SIG and join us for Forum After Dark immediately following at the same venue!

L3:  The Future of Membership Education and Engagement

Program Description:  
Life-long learning (LLL or L3) is the ongoing process of gaining skills, knowledge, values and understanding to allow people to apply them confidently to all areas of their personal and professional life.  Life-long learning is of fundamental importance for economic, social and political reasons in the twenty-first century and associations have a major opportunity to serve as the vehicle for L3.  This workshop adapts lifelong learning models and theories to the association world to help you support your members in labor markets and jobs with ever-changing skills requirements. We will discuss creating a (ever elusive) learning ecosystem within your association.  

Here are just a few things you’ll take away: 

1.    Construct linkages between your industry and association and the need for life-long learning

2.     Create a vision and strategy for a robust learning ecosystem 

3.     Identify the components of a learning ecosystem

4.     Describe association assets that can support life-long learning and a learning ecosystem

5.     Create ideas for encouraging a growth mindset among your members

About the Presenter:

Sue Tinnish, Ph.D., is a seasoned professional with a diverse background in hospitality and business with specific skills in leadership, formulating strategy, managing change, building teams, and adult learning and education.

Most recently, she worked as a Strategist at Minding Your Business (MYB). As a strategist she developed relevant, meaningful and sustainable approaches to strategic planning, branding, marketing/communications strategies, customer/member initiatives, plus helping organizations engage with their audiences through re-engineered meetings and events.  MYB’s  primary customer base is hospitality organizations, associations, destination marketing organizations with a smattering of corporate clients.

Prior to that Dr. Tinnish served as the dean of the Kendall College School of Hospitality Management and the International School of Business. As Dean, she oversaw and managed all aspects of the Schools including faculty and curriculum selection, assessment and program direction. She served as a member of Kendall’s academic leadership team. Initially joining Kendall as a faculty member, Dr. Tinnish taught courses on leadership, organizational behavior, sustainability, meeting management and human resource. 

She started working in the hospitality industry after leaving a successful career in financial services (corporate sales). She concentrated in meetings and events. She served as President of the Meeting Professionals International (MPI) Chicago area chapter and was recognized by her peers with numerous awards including being inducted into the Chapter Hall of Fame.

She is a highly regarded thought leader in the hospitality industry. Dr. Tinnish is a frequent speaker at industry conferences and events. Some of her recent publications include: Embedding Sustainability into a Hotel: One leader’s view of the creation of a Corporate Social Responsibility (CSR) program, co-written with Dr. Kevin Lynch appearing in Sustainable Hotels: Exploring the Opportunities for Value Creation, Greenleaf Publishing, 2016. Also appearing in the same book is her chapter, A Strategic Decision Framework for Hotel Managers Embarking on a Sustainable Supply Chain Management Initiative. She also contributed two chapters (Designing the Meeting Experience and Strategic Meetings: Aligning with Organizational Priorities) to Professional Meeting Management: A Guide to Convention, Meetings and Events, 6th edition.  She is also an ongoing contributor to Hotel Executive (

Dr. Tinnish earned her PhD from Benedictine University in Lisle, Illinois. She holds an M.B.A. with a concentration in finance and marketing from University of Chicago’s Booth School and a B.S. in communication studies from Northwestern University.

She hopes to use her passion for learning and development in her next professional role.  She can be contacted at 847-404-7325 or  Or connect with her via LinkedIn at

Bring a Guest 
We know one is a lonely number. That’s why we invite you to bring a guest to a Shared Interest Group meeting. Not a member? No problem. Non-members can attend one complimentary event before becoming a member of Association Forum. Join others with shared interests and discuss issues, ideas and trends. All guests must be pre-registered!
Hosted by:
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program.  Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.


9400 W Higgins Rd Ste 100
Rosemont, IL 60018-4975