Who: Marketing SIG and American Marketing Association Chicago Chapter
Fee: Complimentary with membership
CAE Credit Hours: 2.0
Time: 5:30PM - 7:30PM (evening program!)
Location: American Marketing Association Headquarters, 130 E. Randolph St. (The Prudential Plaza) 22nd Floor, Chicago, IL
Do the math. According to the United Nations most current population estimates of North America, we share our continent with 361,905,979 people. A study of the most active social media platforms in each country by Hootsuite and We Are Social found 2.789 BILLION* active social media users in North America (released January 2017). That means most us are active on average on at least 8 different social platforms, excluding infants and nonagenarians. Social media is a part of what every brand does and nonprofits must think of their organizations as brands, too. Nonprofits share relevant information or knowledge that adds value to their members, donors, patients, or customers’ lives. Eventually, just as a consumer brand, that value shared hopefully lands a buyer of either a product, program, membership or a donor because our missions need funding. But with all that activity, how is it possible to break through the clutter and get noticed?
Association Forum has partnered with the American Marketing Association Chicago chapter to bring you this highly anticipated session to discuss social media, for a variety of budgets! Join John Armstrong and Allison Lundberg as they discuss how to get your organization noticed on social media, discovering your social media voice and taking it to the next level with advertising.
* Hootsuite & We are Social, Digital in 2017: Northern America, January 2017. Retrieved October, 2017. https://www.slideshare.net/wearesocialsg/digital-in-2017-northern-america Based on the monthly active users reported by the most active social media platform in each country. 1 United Nations estimates, retrieved 10.6.2017 http://www.worldometers.info/world-population/northern-america-population/
Attendees Will Learn to:
• Make your organization more efficient with social media
• Discover how to communicate with your organization’s personality
• Utilize social media advertising to reach your niche market
About the Presenters:
John Armstrong, Account Director, Liquid Iron. John is a transplant from St. Louis who works as the Account Director and Digital Strategist with Liquid Iron, a marketing agency that specializes in reaching hard-to-reach, niche audiences. Some of his more recent targets have included: Chicago parents who support children’s cancer charities, professional futures traders, enlisted millennials in the military, urban young-professionals who shop at Whole Foods, CIOs of Fortune 2000 companies, Jewish parents and US citizens traveling to Cabo San Lucas. Unfortunately, John has never been in that last audience group. He spent 12 formative years traveling the country as a professional stage manager and managing a union theatre company. Last year he was VP Membership for AMA Chicago. He now spends off-time hours in Logan Square teaching his kid how to eat without getting it all over absolutely everything.
Allison Lundberg, Manager, Marketing and Communications, American Academy of Hospice and Palliative Medicine (AAHPM). Allison Lundberg is originally from a small town in Indiana but moved to the hustle and bustle of Chicago, IL after college. She has been with the American Academy of Hospice and Palliative Medicine since February 2016 but has worked in medical associations for over 5 years. Allison is responsible for the marketing, social media, video, and overall communications for AAHPM and enjoys finding new ways to connect with her members. When she isn't avidly disseminating information, Allison runs marathons and enjoys volunteering at a local running store to help people find their passion for exercise. She and her husband also enjoy discovering the sites and tastes of the world.
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.
Don't miss out...
Join us at Holiday Showcase for a powerhouse of education sessions including a keynote on "Empowering People to Succeed Against All Odds" by Robyn Benincasa.