Welcome to Forum Forward 2018!

Forum Forward 2018 is focused on creativity, ideation, incubation and application for associations. It is an opportunity to stay up-to-date on incoming trends and hear industry-proven techniques from a carefully curated lineup of subject matter experts. The education is created for, and by, association professionals in an effort to provide the most relevant content for the Chicagoland association industry.

5.75 CAE Credit Hours

Venue SIX10

#FFWD18: Expanding Reach, Impact and Profitability
Through an Audience Content Strategy

H. Stephen Lieber, CAE

Stephen will explore how associations of any size can increase organizational value, relevancy, impact, size and revenue; increase emphasis on audiences beyond members; achieve greater revenue diversity through specialized strategies; ensure a product portfolio and business strategy aligned with target customers that drive greater engagement; and establish management and governance cultures supportive of entrepreneurship, transformative business models, and nimbleness.