Engagement isn’t solely defined by transaction. Engagement comes from connecting with colleagues, volunteering for an organization, thought leadership. As organizations align their strategic priorities with where they want to see stakeholder input, they can create aligned engagement opportunities and reinforce that their behaviors that they want to see others replicate. Building member loyalty is not a passive objective, but an active intention- together we will explore the many paths Associations are using to see greater member involvement and subsequent retention.
- How you can choose to define engagement
- How you measure it?
- How do to track that measurement based on retention and recruitment
- Varying Dues Models: Getting people to want to belong, before you charge them to belong
Speaker: Lowell Aplebaum, CAE, Strategic Adviser and Facilitator
Lowell Aplebaum, CAE is the CEO of Next Connextion – a company working with associations on value-focused approaches to strategy development, membership and volunteer management. He recently authored the chapter on emerging trends in ASAE’s Membership Essentials 2nd edition, served as the co-Executive Editor and Contributing Author for the Component Relations Handbook 2nd edition and authored the chapter on Component Relations for Professional Practices in Association Management 3rd Edition. He currently serves as the Chair-Elect for the overseeing commission for the Certified Association Execution certification, and Chaired ASAE’s Task Force on CEO Pathways. He is the creator of a master-level learning series called Through the CEO Lens. His work on global efforts for associations has included experience across five continents, hundreds of volunteer groups, and all 50 states in the U.S.
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