Location: Association Forum 10 S. Riverside Plaza Suite 800, Chicago, IL 60606
Career Level: C-suite, CEOs
CAE Domain and Credit Hours: CAE 3.5
Fee: $225 (member); $300 (non-member)
Time: 8:30 a.m. to 12:30 p.m.
Discounts and Forum Plus: To learn about discounts, contact Forum Education. Forum Plus Members: If there are five or more Forum Plus member employees attending this course, you are eligible for a 10% discount on each registration. Contact firstname.lastname@example.org to take advantage of this discount.
"The data analytics revolution has the potential to transform how associations create value, ensure relevancy and ultimately build the organization. That’s starting to happen in some associations, but it’s far from the norm. There’s a simple reason: the people who can drive the broader changes needed to fully leverage analytics, are not researchers—nor are they experts in translating the insights and implications of data.
Association Professionals must be able to clearly understand the purpose of analytics and then translate it into action throughout the organization where the insights will be used. Too often, organizations drill down on a single data set in isolation but fail to consider what different data sets convey in conjunction.
We’ll demonstrate how your C-Suite team should integrate data, research and insights to inform strategic decisions. We’ll learn from fellow C-Suite members how they took a holistic approach to data and research to guide their association’s strategic plan." Learning Objectives
- Gain clarity on the various types of research methodologies and the role they play in providing new strategic insights.
- Identify the research necessary to develop evidence-based solutions to “big picture” issues.
- Learn how data and research can provide staff and board members alike with the necessary insights to make smart decisions on behalf of the organization.
About your Speakers:
Max Suzenaar, As CEO and chief strategy officer, Max leads the strategy team and is the champion of Minding Your Business’s NEW THINK. He has led the company’s evolution from the meeting planning company he started 20 years ago into a niche strategic agency. MYB has become the agency that provides fresh solutions to associations, DMOs and companies. A natural marketer, Max understands the power of meaningful engagement with stakeholders. His unique approach to strategic planning and visioning has helped guide many organizations to think differently about how to be more relevant in the future.
Tom Josephsohn, Ph.D, Minding Your Business, Inc. Tom is an experienced researcher, instructor and creative analyst. He provides actionable insights using surveys, focus groups, A/B and multivariate testing, ethnography, and in-depth interviewing. Statistical proficiencies include: linear regression, logistic regression, Bayesian nonlinear regression, cluster analyses and factor analyses. Tom and his team have created unique approaches to uncovering critical data and identifying trends that fuels our insights and recommendations.
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.