Communications SIG: Communication Killers

When:  Oct 5, 2017 from 09:00 to 10:30 (CT)
Who:Communications SIG
Fee: Complimentary with Membership
CAE Credit Hours:
Program Description:
Online communications, the internet as the source of everything, legislative enactments, and propensity to threaten litigation are combining to create potential killers of your association's communication efforts.This program will cover:
  • Canadian Anti-Spam Legislation (“CASL”) - The grace period for compliance with this relatively new Canadian Anti-Spam Legislation ended July 1, 2017. A new private right of legal action was triggered with the end of the grace period. If you are not in compliance - and compliance differs significantly from the U.S. CANSPAM Act - you could be in for threats of litigation from Canadian recipients of your commercial emails.
  • Illinois RIght of Publicity Act -  Although this has been around since 1999, few associations realize that there is a requirement that they obtain written, specific permission from an individual before using their image in commercial promotions.  Have you ever published a photo or video of your exhibit floor or audience in your annual conference promotions?  Are you in compliance?
  • "Free" content without getting specific permission - Virtually everything written by another is protected in some fashion even without a formal filing.  As Content Marketing has become a more prevalent form of marketing, using  this "free" content could inadvertently expose your association to risk of significant statutory damages.
  • Who really owns "Lunch and Learn" - Many organizations host events at a conference or for students at which pizza or sandwiches are served and there is some education provided.  Many have called these activities "Lunch and learns."  It might surprise you to learn that this phrase is trademarked and the owner aggressively protects their rights by demanding fees for use.  And there are other commonly used phrases that you may use in your communications and marketing that are similarly protected.   Is your association at risk?
  • Americans with Disabilities Act Website Compliance

Attendees will learn how to:

1.  Comply with the Canadian Anti-Spam Legislation
2.  Protect your association from unauthorized use members' images
3.  Reduce risk of violating someone else's copyrights
4.  Avoid paying fees to use common phrases owned by others
5. Differentiate Real vs. Scare tactics related to ADA website compliance 
About the Speakers:
Kimberly A. Pendo,  Attorney at Law, Chicago Law Partners LLC: Kimberly A. Pendo is a founding Member of Chicago Law Partners, LLC. Kimberly practices not-for-profit and corporate law and serves as the Firm's Chief Operating Officer. Kimberly counsels trade and professional associations and related not-for-profit organizations, providing advice on all aspects of their corporate governance and operations, including intellectual property, contract, tax, electronic communication, general liability,
antitrust, chapter and affiliate relations, certification and credentialing, and related matters.
Kimberly is a frequent speaker on association-related topics and a regular contributor to association magazines and newsletters. Kimberly is a past chair of the Chicago Bar Association Trade & Professional Associations Law Committee. She is a member of the Association Forum of Chicagoland and has served as the Chair of the Forum’s Political Action and Public Policy Committees, as a PAC Trustee, and as a member of the editorial
committee of its monthly publication FORUM. She is also a member of the American Society of Association Executives, where she serves as the Chair of the Legal Section Council and as Chair of the Chicago Legal Symposium.

In 2014, Kimberly was awarded the John C. Thiel Distinguished Service Award by the Association Forum of Chicagoland in recognition of her outstanding, long-term volunteer
service. The Cook County Bar Association presented Kimberly with its President Award in 2006 in recognition of her outstanding service to the association.
As part of her work within the association community, Kimberly played a key role in authoring a series of recent amendments that updated and modernized the Illinois Not For Profit Corporation Act on behalf of the Association Forum of Chicagoland.
Rachel C. Steiner, JD, Chicago Law Partners, LLC. Rachel C. Steiner is a Senior Attorney at Chicago Law Partners, LLC. Rachel practices not-for-profit law and litigation.  Rachel has a wide range of experience in litigation and employment matters, including counseling. She has represented not-for-profit and for-profit businesses, governmental entities, and individual clients. Rachel also has litigated cases in federal and state courts at the trial and appellate levels, and has practiced before a number of administrative tribunals.

Rachel served as a law clerk to the Honorable Elaine E. Bucklo of the United States District Court for the Northern District of Illinois. She also served in the public sector as an attorney for the Social Security Administration Office of the General Counsel. Rachel currently is a member of the Hearing Board of the Illinois Attorney Registration and Disciplinary Commission. Rachel received her undergraduate degree from the University of Michigan in 1999 and graduated cum laude from the University of Wisconsin Law School in 2004.
The Communications SIG is sponsored by:


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