Leveraging Data to Make Changes in your Organization

When:  Aug 23, 2017 from 08:30 to 12:30 (CT)
Location: Association Forum 10 S. Riverside Plaza Suite 800, Chicago, IL 60606
Career Level: Directors, Vice Presidents, C-suite, CEOs
CAE Domain and Credit Hours: CAE 3.5
Fee: $225 (member); $300 (non-member)
Time: 8:30 a.m. to 12:30 p.m.
Discounts and Forum Plus: Forum Plus Members: You receive 25% of your registration. Contact membership@associationforum.org for a coupon to register.

Program Description

Back by popular demand - explore leveraging data with Minding Your Business! The data-analytics revolution has the potential to transform how associations create value, ensure relevancy, and ultimately build the organization. That’s starting to happen in some associations, but it’s far from the norm. There’s a simple reason: CEOs, the only people who can drive the broader changes needed to fully leverage analytics, are not researchers - nor are they experts in translating the insights and implications of data.

As decision-makers in our organizations, we must be able to clearly understand the purpose of analytics, then translate it into action throughout the organization where the insights will be used. Too often, organizations drill down on a single data set in isolation but fail to consider what different data sets convey in conjunction.

We’ll demonstrate how association leaders should integrate data, research and insights to inform strategic decisions. You’ll learn from fellow CEOs how they took a holistic approach to data and research to guide their association’s Strategic Plan.

Learning Objectives
  • Gain clarity on the various types of research methodologies and the role they play in providing new strategic insights.
  • Identify the research necessary to develop evidence-based solutions to “big picture” issues.
  • Learn how data and research can provide Staff and Board Members, alike, with the necessary insights to make smart decisions on behalf of the organization.
  • Learn first-hand from CEOs who have used data to make changes in their organizations.

Max Suzenaar, CEO, Minding Your Business
Case Study Facilitators:
Eric Wulf, CEO – International Carwash Association
Kimberly Mosley, CAE, President – American Specialty Toy Retailing Association (ASTRA)  
Sponsored by:  

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program.  Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.


10 S. Riverside Plaza, Suite 800
Chicago, IL 60606