confident in your industry partnerships—and their ROI—in the future?
sources of association revenue are under pressure. Associations’ original value
propositions—exclusive lists and brand loyalty—are no longer exclusive
association assets. The winners in this new reality will be associations that
adapt to the changing and complex eco-system of non-dues revenue sources.
How confident are you that your association has non-dues revenue under
management? What are you doing to identify and creatively generate
revenue in the new normal? The days of depending on dues to fund
operations are in the past!
About The Speaker:
Dr. Chris Vaughan, President & Chief
Strategist, Sequence Consulting, helps some of the country’s most respected associations grow their
membership, increase engagement, and generate new revenue streams. Chris has a
sharp understanding of how associations operate. He has tackled critical issues
for membership organizations like AARP, the American Medical Association (AMA),
American Chemical Society (ACS), American Institute of Architects (AIA), SAE
International, and the American Bar Association (ABA), providing marketing,
revenue growth and customer retention strategies.
Chris has a talent for turning obstacles into opportunities.
His bold strategies have completely transformed the way leading associations do
business while his forward-thinking programs have helped grow their product and
service revenue. Prior to co-founding Sequence in 2002, Chris was a
Managing Partner at marchFIRST, one of the world’s largest strategy and branding
firms, where he led groundbreaking strategies and alliances for major clients
including Microsoft and American Airlines. He has earned a reputation for
delivering clear, actionable solutions to complex strategic challenges.
About The Moderators:
Daniel D. Garrett, CAE, has worked at Sentergroup for more than two years and
serves as Executive Director of their largest client, the American Academy of
Cosmetic Surgeons (AACS). In his role as executive director, he marshals
efforts to further engage and grow membership, generate non-dues revenue and
develop cutting-edge scientific educational programming. He previously
served as executive director of the Iowa Chiropractic Society (ICS) for nearly
eight years. Prior to his appointment at ICS, Mr. Garrett served as senior
vice president at Prevent Blindness America (PBA) for eight years. In
addition, he has served on several national and international boards including
AMD Alliance International, Research to Prevention Coalition, National Council
on Patient Information & Education (NCPIE), and White House Council on
Aging. He is an active member of both ASAE and Association Forum.
Mona Buckley, MPA, CAE, has been an association executive for almost thirty
years, a CEO for more than twenty five years, and has worked at four different
associations—the University of Oregon Alumni Association, Multnomah (Portland,
OR metro) Bar Association, the American Bar Association and for the past 11+
years, she has served as the CEO of the Professional Insurance Marketing Association,
the trade association of the founding & leading companies in
association-sponsored insurance programs. Prior to PIMA she spent two and half
years as Director of Client Relations at an insurance broker/agency, managing
their sponsor/client relationships and maximizing that ROI. She is an
active member of ASAE and of the Association Forum since her relocation to
Chicago and has served on the Boards of the University of Oregon Alumni
Association and National Association of Bar Executives.
The Futures Think Tank is proudly sponsored by: Naylor
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.