Marketing SIG- How To's and Best Practices - Facebook, Twitter, LinkedIn, and Social Media Platform

When:  Aug 2, 2018 from 09:00 to 10:30 (CT)
Who: Marketing SIG
Fee: Complimentary with membership
CAE Credit Hours: 1.5
Location: American College of Occupational and Environmental Medicine (ACOEM), 25 NW Point Blvd #700, Elk Grove Village, IL 60007
Time: 9:00am-10:30am
Program Description: This 90-minute workshop will cover the basics of managing promotional campaigns on the three main social media platforms. Included will be frameworks that provide a context for organizing this type of work, examples of what others have done, and useful tools that can be used right away. At the end of the session, participants will apply practices discussed to current or future projects which will lay the ground work for how they might proceed.
Learning Objectives - To gain an understanding for:
• Learn how to develop a strategy for executing campaigns on the most prevalent social media platforms
• Which platform to use for which purpose, and how to use them together to achieve objectives of varying types
• How to enhance and accelerate the effectiveness of promotions online
• How to efficiently implement a campaign in a short period of time with limited resources

Agenda Item

Est. Timing


Introductions, warm-up exercise, key terms & tools (hand-outs provided), participants’ projects

15 min.


Development frameworks

strategic underpinnings and perspectives, objectives, target audience(s), brand considerations, process, roles, campaign and content structures, etc.

15 min.


What Facebook is best for in this context

with examples

7 min.


What LinkedIn is best for in this context

with examples

7 min.


What Twitter is best for in this context

with examples

6 min.


Bringing it all together

how all platforms can be used in synch, with examples

10 min


Break-out sessions, Q & A, and conclusions

participants to apply lessons learned on their current or future campaign projects and concluding with report-outs

30 min.



90 min.

Bring a Guest 
We know one is a lonely number. That’s why we invite you to bring a guest to a Shared Interest Group meeting. Not a member? No problem. Non-members can attend one complimentary event before becoming a member of Association Forum. Join others with shared interests and discuss issues, ideas and trends. All guests must be pre-registered!
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program.  Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.


25 Northwest Point Blvd Ste 700
Elk Grove Village, IL 60007-1030