Joint Marketing and Communications SIG: Story Telling Strategy

When:  Jan 23, 2018 from 09:00 to 10:30 (CT)
Who: Marketing SIG
Fee: Complimentary with membership
CAE Domain: 
CAE Credit Hours: 1.5
Time: 9:00 a.m. - 10:30 a.m.
Location: Association Forum Headquarters 


Story Telling Strategy- Brand Ambassadors in a Digital Age: Activating Your Members to Tell Your Association’s Story

Program Description:

Every association has a story to tell. And every association has a “deep bench” of experts – its members. These industry influencers can – and should – be engaged as part of your integrated communications strategy to assist in telling your association’s story.
Attendees will learn to:

• Set criteria and select members who will best tell your story
• Train your brand ambassadors to deliver your messages
• Identify opportunities for your ambassadors to be advocates and advance your association’s position
• Build relationships and engage across digital/social platforms


The Communications SIG is sponsored by: 




Bring a Guest 
We know one is a lonely number. That’s why we invite you to bring a guest to a Shared Interest Group meeting. Not a member? No problem. Non-members can attend one complimentary event before becoming a member of Association Forum. Join others with shared interests and discuss issues, ideas and trends. All guests must be pre-registered!

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program.  Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.



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