Marketing SIG: Flipping Marketing Upside Down

When:  Sep 20, 2017 from 09:00 to 10:30 (CT)
Who: Marketing SIG
Fee: Complimentary with membership
CAE Domain: 
CAE Credit Hours: 1.5
Time: 9:00 a.m. - 10:30 a.m.
Location: Association Forum Headquarters 


Program Description:

Chicago is one of the top cities for associations as well as for sports which makes marketing very competitive. In order to stay relevant you have to be creative, take risks and sometimes completely start from scratch by flipping your marketing upside down.

Join us on September 20, from 9:00 AM-10:30 AM, to hear from Jim Burda, Vice President, Marketing Partnerships at the Chicago Sky about the similarities between marketing for a women’s sports team and marketing for associations.

Jim will discuss the challenges they face and best practices they utilize in order to compete in this competitive Chicago market. These efforts have resulted in the Sky moving from number 8 in the WNBA to number 2 in marketing partnerships narrowing in on league leader New York Madison Square Garden Properties.

Attendees Will Learn: 
•  Ideas for identifying problems and appropriate
•  What is PS2 and how it can help your association
•  How to minimize resistance and improve “buy-in” between different departments
•  Ideas to connect with your audience “where they are”
•  How to develop sponsorship value to improve sponsorship sales and retention 
About the Presenter:
Jim Burda is the current Vice President of Marketing Partnerships for the Chicago Sky of the WNBA. In Jim’s first two seasons with the Sky, partnership growth has exceeded a league leading 44% increase. Previously, Jim was the National Director of Promotions for Wilson Sporting Goods, overseeing the business and promotional growth of the US Open Retail Store, Official Ball Partnership, Davis Cup and over 30 national professional events. Jim’s experience also includes Regional Director for Highland Ventures in Northern Illinois, where he managed the hiring and promotion of over 110 managers-in-training to middle and upper level management positions. Jim is a graduate of Kalamazoo College in Michigan, where he was a two-time NCAA Division III National Doubles Tennis Champion and former professional tennis
circuit player. He currently is a multi-association member throughout Chicagoland, and is authoring the leadership book, “Championship Leadership:
S.C.A.L.E. To Success."
Bring a Guest 
We know one is a lonely number. That’s why we invite you to bring a guest to a Shared Interest Group meeting. Not a member? No problem. Non-members can attend one complimentary event before becoming a member of Association Forum. Join others with shared interests and discuss issues, ideas and trends. All guests must be pre-registered!

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program.  Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.



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