Communications SIG: Gaining Media Attention in Today’s Newsroom- PR Strategies for Associations

When:  Sep 18, 2018 from 9:00 AM to 10:30 AM (CT)
Who: Communications SIG
Fee: Complimentary with membership
CAE Credit Hours: 1.5
Location: Association Forum
Time: 9:00am-10:30am
Program Description: Your association has lots of news-worthy elements: be it a new initiative, event, or business strategy, your professional field and the public should know what you have accomplished and what you offer. In a world of constant news, however, breaking through can be a challenge. Media experts from Edelman, a global communications marketing firm that has had massive success with associations (such as the American Optometric Association’s public relations strategy to ensure safety while enjoying the 2017 solar eclipse), will share insights on how to create strategy that helps associations navigate today’s newsrooms and ensure attention from the right audiences. The session will highlight how associations can elevate their storytelling and drive
results using the latest tools and tactics.
Learning Objectives:
-Review how the new media landscape has changed how associations need to approach the media
-Analyze storytelling techniques to elevate your association’s communications
-Discuss tools and tactics that gain results 
About the Presenters:
 Nicole Grady, Senior Account Supervisor, Edelman Chicago
Nicole Grady is a senior account supervisor in Edelman Chicago’s Health practice. She has more than a decade of experience in healthcare communications, including media relations, content creation and strategic counsel to physicians and health care providers. Her knowledge of the U.S. healthcare field helps her guide client strategy and create strong messaging. She also brings a strong background in associations and government.

Angela Salerno- Robin, Vice President Health Media, Edelman Chicago 
Angela Salerno-Robin is a Vice President at Edelman, where she is a member of the National Health Media Team and Chicago’s Media Center of Excellence. Angela provides insightful and creative media strategy and focuses on gaining top-tier national media attention through opportunistic pitching and proactive story mining and development for Edelman’s clients including but not limited to CVS Health, Cochlear, Kimberly-Clark, Lurie Children’s Hospital, Orig3n, American Academy of Dermatology, Alzheimer’s Association and American Optometric Association. She has successfully placed stories for these clients with The TODAY Show, Dr. Oz, Doctors, Good Morning America, CNN, FOX News, USA Today, Wall Street Journal, Ladies Home Journal, Essence, Everyday Health, Chicago Sun-Times and Chicago Tribune among many others.
Bring a Guest 
We know one is a lonely number. That’s why we invite you to bring a guest to a Shared Interest Group meeting. Not a member? No problem. Non-members can attend one complimentary event before becoming a member of Association Forum. Join others with shared interests and discuss issues, ideas and trends. All guests must be pre-registered!
The Communications SIG is sponsored by:
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program.  Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.


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