CEO Exchange: 4 Keys to Success: How Small Associations Can Punch Above Their Weight

When:  May 23, 2018 from 09:00 to 11:30 (CT)
Practice Areas:  Knowledge Management
Credit Hours: 2 hours
Audience:  AP Senior Executives and CEOs
Fee: Complimentary 
Date and Time: Wednesday, May 23, 9:00 - 11:30 a.m.
                                                                  9 - 9:30 a.m.          Breakfast and Networking 
                                                                  9:30 - 11:30 a.m.   Program 
4 Keys to Success: How Small Associations Can Punch Above Their Weight

We live in an era of information and analytics. The dominance of these two trends results in both business challenges and opportunities facing associations today. The challenge is to succeed in a highly competitive environment. The opportunity is to exceed members’ expectations for information and knowledge. Failure can result in loss of relevancy, loss of member affinity, and loss of position as the trusted source.

We find that business intelligence and business information are two categories of products and services that will be in high demand in the future. We also believe these are natural lines of business for an association to pursue. Through them, an association can enhance its reputation as their sector’s trusted source of truth as well as build profitable, sustainable business activities. Associations have a strong differentiator from other types of businesses to leverage—the affinity of members and others who trust the organization and view its products and services as largely without bias.

Steve will explore how associations of any size can increase organizational value, relevancy, impact, size and revenue; increase emphasis on audiences beyond members; achieve greater revenue diversity through specialized strategies; ensure a product portfolio and business strategy aligned with target customers that drive greater engagement; and establish management and governance cultures supportive of entrepreneurship, transformative business models, and nimbleness.

About the Presenter:
H. Stephen Lieber, CAE
Executive Advisor
Next Wave Connect
A seasoned association management executive, Steve Lieber has over 35 years of experience in association management. From 2000 through 2017, Steve served as President and CEO of HIMSS, the largest healthcare association focused on healthcare information technology. In his strategic leadership role at HIMSS, Steve established HIMSS as a global healthcare leader, expanded its scope, and increased it by a factor of 10 in terms of audience reach and annual revenues through a series of mergers and acquisitions of both for profit and not for profit organizations as well as through organic growth.

Steve is a former board member and chairman of Association Forum, he currently sits on the ASAE Association Business Services Inc board, he is an advisor to several early stage/start-up companies and he was the 2015 recipient of Association Forum’s Samuel B. Shapiro Award for chief staff executive achievement.
Sponsored By: 
 Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.


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