“Looking Forward 2018”—Association Laboratory Environmental Scan

When:  Jan 11, 2018 from 09:00 to 12:00 (CT)

Career Level: All association professionals and supplier partners interested in learning about what's on the horizon for 2018

Fee: $225 (member); $300 (non-member)

Forum Plus Discounts: If five or more member employees are attending, you will receive a 10% discount. Contact membership@associationforum.org to take advantage of this offer.

CAE Credit Hours: 3 hours

How will changing trends in the economy, government, generational workforce and more affect your association?

Find out in this session presented by Dean West, president of Association Laboratory, where he will share findings from “Looking Forward 2018,” the company’s annual benchmarking scan of the association business environment. The scan identifies critical factors affecting associations and the potential implications for association strategy by surveying association management personnel at various levels and consultants and suppliers to the association industry.

The research tests more than 60 different environmental factors with potential to significantly impact association members. This includes factors related to the economy—such as increased competition among organizations within the industry—and related to the information environment—such as managing multiple information sources—as well as changes in the relationship of associations to state and federal government. The study also highlights factors important to workforce and global issues and tests more than 50 potential implications on association strategy.

In this half-day session, West will highlight takeaways from the study and introduce how these environmental factors are shaping the leadership environment. He will also share solutions to the key challenges in front of us.


About the presenter:


Dean West, FASAE, is the founder and president of Association Laboratory Inc. He has worked with some of the nation’s leading associations on research, the development of organizational strategy, and the design of operational and governance systems to achieve these strategies. He is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international associations. He has been a consultant to the association community since 1992 and has provided services to dozens of state, national and international organizations.


Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program.  Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs. 


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