Mentoring for Member Engagement

When:  Apr 17, 2018 from 09:00 to 11:00 (CT)
Career Level: Managers, Directors and Above
Fee: $125 (member); $165 (non-member)
Time: 9:00 - 11:00am A light continental breakfast and registration available at 8:30 am
Location: Association Forum Office: 10 S. Riverside, Suite 800, Chicago, IL 60606
CAE Credit Hours: 2 hours
Forum Plus Members:  If there are five or more Forum Plus member employees attending this course, you are eligible for a 10% discount on each registration.  Contact to take advantage of this discount. 

Mentoring for Member Engagement:

Offering your association members a mentoring program can pave the way to feed their passions while empowering the professional community to share experiences across generations. When you enable mentorship within your membership, you set the tone for a new generation of educated, informed, constituents who are more likely to remain engaged with you in the future, increasing membership retention and engagement.
Review what is needed to design and structure a sustainable mentorship program and how to avoid common mistakes. Walk away with the tools to determine if hosting a mentoring program is right for your association and if so, how to build it. Learn from this ASAE award winning mentoring program where 100% of participants would recommend this program to their friends or colleagues. This program brings a totally new look to mentoring programs and provides an association with a new member benefit which will give members what they really want- one on one help to advance their own personal careers, and in doing so, buys the association member loyalty.
Learning Objectives:
  • Analyze the reasons why so many mentoring programs fail to create lasting mentoring relationships and a long term membership benefit.
  • Develop goals for a mentoring program at your membership organization, to ensure the program meets the needs of your specific membership.
  • Implement a successful model for a mentoring program at your membership organization which will create lasting relationships and a sustainable model for a new member benefit.
  • Utilize membership engagement theory to create a mentoring program for members which will result in improved membership recruitment, retention, and engagement for your organization.

Debbie Trueblood, MSW, IOM, CAE
Executive Director, Illinois Park and Recreation Association
Debbie is currently the Executive Director of the Illinois Park and Recreation Association. She has formerly served as Executive Director for Illinois HomeCare Council (Interim), International Association of Rehabilitation Professionals, Academy for Eating Disorders, Society of Adolescent Health and Medicine, and Society of Vertebrate Paleontology through two association management companies, The Center for Association Growth and Sherwood Group. She has been a lobbyist for Illinois HomeCare Council, National Private Duty Association, and American Osteopathic Association.
She is a 2007 graduate from the Institute for Organization Management (IOM) and became a Certified Association Executive in 2008. She has a Masters in Social Work from University of Illinois at Chicago and serves as a Trustee for her alma mater, MacMurray College. She was a Dunn Fellow with the Illinois Governor’s Office in 2001 and a 2004 graduate of the Illinois Women’s Institute for Leadership. She was a recipient of the Association Forum’s 2014 “Forty Under Forty” award. She serves on the American Society of Association Executives Ethics Committee as Vice Chair. She has presented on this topic in Utah, Louisiana, North Carolina, South Carolina, and Missouri. She also presents on a variety of other association topics.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program.  Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.


10 S. Riverside Plaza, Suite 800
Chicago, IL 60606