July 12, 2017
Association Forum, 10 S. Riverside Plaza, Suite 800, Chicago, IL 60606
Small - Medium Sized Association (under $10 million) CEOs & Executive Directors
CAE Credit Hours:
9 to 11 a.m.
The CEO Exchange is intended for associations with budgets of less than $10 million and will provide you access to peers of similar size organizations experiencing like issues in the areas of leadership, management, innovation and growth. The Exchange will meet quarterly and feature a variety of interactive and engaging formats.
9 to 10:15 a.m. - Session
10:15 - 10:30 a.m. - Q & A
10:30 - 11 a.m. - Open Discussion: Share and seek guidance from peers
The biggest distinction between a trend and
a fad is time. Fads fade whereas trends tend to solve problems or provide
better solutions. Trends have the power to influence and change behavior.
Organizations that ignore trends will just need to catch up later.
What got your organization where it is today
may not help it in the future. From new membership models to innovative ways to
attract attendees to your conferences, organizations needs to adopt some of the
trends occurring is society if they wish to attract and engage members and
Sheri Jacobs, FASAE, CAE, author of the Art
of Membership, will identify the 5 trends associations cannot ignore, raise
questions you should be discussing with your staff and leadership and provide
examples of solutions being adopted by some organizations.
About The Presenter:
Sheri Jacobs, FASAE, CAE
Avenue M Group
As the founder of Avenue M Group, Sheri is a leader, innovator and visionary whose
organization helps associations, small and large, tackle their most challenging
issues. She is the author of The Art of
Membership: How to Attract, Retain and Cement Member Loyalty
published by ASAE and Jossey-Bass (January 2014). A senior executive, best-selling
author and association management veteran with nearly 20 years of experience,
Sheri applied her experience in research, marketing, strategy and branding
projects to create a unique firm that helps associations meet their goals.
dedicated most of her professional life to serving in the nonprofit community.
She began her career in the development
office of the Chicago Children’s Museum and moved into marketing after becoming
a founding officer of Picture This Projects (a nonprofit that empowers girls
who live in the inner city by teaching them skills to express themselves). She
transitioned from the philanthropic community to the association community in
1994 when she became the director of membership and marketing at the American
Academy of Implant Dentistry and expanded her experience and skills when she
joined the American Bar Association in 1999. In 2002, Sheri joined the
Association Forum of Chicagoland as the Chief Marketing Officer and director of
membership. During her tenure at the Association Forum, she built award-winning
campaigns that resulted in double-digit membership and meeting attendance
growth. In 2009, Sheri founded Avenue M Group, a research and consulting agency
with in-depth expertise in examining why members and prospects believe in
brands, organizations and missions. Since its inception, Avenue M Group has
helped more than 75 individual and trade associations grow their membership and
years, Sheri has served in numerous leadership and volunteer roles including
chair of the ASAE Foundation Development Committee, chair of the ASAE
Membership Council and chair of the Association Forum Professional Practices
Committee. Sheri's success in the field has led her to become an accomplished
author. She is the co-editor and a contributor to ASAE’s best-selling
membership book, Membership Essentials
(ASAE 2007 and 2016) and author of the ASAE marketing book 199 Ideas: Powerful Marketing Tactics That Sell.
Sheri became a Fellow of ASAE, an honorary recognition bestowed upon less than
1% of ASAE’s membership. In 2015, the Association Forum awarded
the John C. Thiel Distinguished Service Award to Sheri in recognition for her
outstanding service to the association community.
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.
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