Membership SIG: MembershipFlix: Ideas for using video to attract, engage and retain members

When:  Jul 24, 2018 from 09:00 to 10:30 (CT)
Who: Membership SIG
Fee: Complimentary with membership
CAE Credit Hours: 1.5
Location: Association Forum
Time: 9:00am-10:30am
Program Description: Video continues to lead the way for how people get information, with time spent watching video outpacing all other forms of reading and social media. Video is especially powerful because when done right, it can create connection and engagement that are at the very core of the association value proposition. But how are associations leveraging video to support their membership recruitment, retention and engagement, and what can you do to use this powerful tool?. In this session, we’ll look at the key ways that associations can use video to share (and reinforce) the value of your association membership, onboard members, and promote engagement that helps keep members. The session will draw on examples from a wide-range of associations and production styles, and provide practical insights and tips that can help associations of any size take the next step in their membership strategy by leveraging video.

Key Takeaways:
1. Understand membership’s role in developing a video strategy.
2. Identify what’s video-worthy and what type of video style should be used.
3. Identify video topics and messages to incorporate into your membership recruitment, engagement and retention plans.

About the Presenter:
Greg Melia, CAE, VP Program Development USA, ITN Productions
Greg Melia, CAE is Vice President, Program Development for ITN Productions US Industry News. ITN Productions is the creative and commercial arm of ITN, which has made the independent national news in Britain since 1955. ITN Productions produces high quality creative content for the corporate, commercial, broadcast and digital sectors, including the live broadcasts of the English Football League; the International Emmy Award-Winning Dispatches: Escape from ISIS; and industry specific programs produced in conjunction with more than 30 associations around the globe.

Greg’s previous professional experience includes twelve years with ASAE, The Center for Association Leadership, culminating in Chief Member Relations and Strategy Development Officer; the post of director of the U.S. Chamber of Commerce’s Institute for Organization Management; serving as an organization development consultant to the United States Environmental Protection Agency, and as an inaugural staff member of the Ritz-Carlton hotel in Pentagon City, Virginia.

Greg is a specialist in leadership development, with a focus on the nonprofit community. He holds an undergraduate degree in psychology from The College of William & Mary, a master’s degree from the London School of Economics, and a graduate certificate in Creativity and Change Leadership from the International Center for Studies in Creativity at the State University of New York. Greg is a 1989 Coca-Cola Scholar; earned the CAE credential in 2004, was named a "Young & Aspiring Association Professional" by Association TRENDS in 2009, and was awarded honorary member in FARMHOUSE Fraternity in 2016.
Greg is a social media junkie, Scotch collector, and lifelong Patriots fan. He currently volunteers as a member of the Coca-Cola Scholars Alumni Board, where he chairs the Development Committee.
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Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program.  Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.


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