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Association Forum Partners with

By Jemilah Senter posted 08-18-2016 17:37



Contact: Jemilah Senter | 312.924.7030 


Association Forum Announces Partnership with to Invite Members into the Association Success Book Club


CHICAGO (Aug. 18, 2016)Association Forum is pleased to announce that it has entered into a partnership agreement with The partnership allows Association Forum’s members to participate in the Book Club. 

Under the agreement, will distribute up to 250 copies of the best-selling book Hooked: How to Build Habit-Forming Products, by Nir Eyal, to a segment of Association Forum’s C-level members. Upon completion of the book and weekly chapter discussions, participants will have the opportunity to join a live webinar with the author of the book hosted on the site.

“We’re thrilled to have this opportunity to partner with Association Success,” says Association Forum President and CEO Michelle Mason, FASAE, CAE. “Any occasion that will allow us to deliver innovative content to our members that they can translate into action for improvement for their associations is an ideal situation.This partnership is a great added benefit that fosters both community and collaboration."

Amith Nagarajan, chairman of, adds, “We started Association Success to bring provocative new ideas and a forum for dialog to the association community. We are excited to partner with Association Forum and welcome their membership to the community. Hooked is a book that has deep implications for all associations and is an area of study that we believe will benefit this community greatly.”

About Association Forum 
The mission of Association Forum is to advance the professional practice of association management. Founded in 1916, Association Forum serves 44,000 association professionals whose efforts serve more than 27 million members and generate $38 billion in global annual expenditures. Visit

The purpose of is to challenge association professionals to transform their organizations. We exist to bring forward ideas for inspiration, tools to take action, and a forum for dialog and accountability.

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